Privacy Policy

Welcome to the Amplified Clothing Ltd privacy notice.

Amplified Clothing Ltd respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when we receive it regardless of where it originates from and tell you about your privacy rights and how the law protects you.

This privacy notice is provided in a layered format so you can click through to the specific areas set out below. Please also use the Glossary to understand the meaning of some of the terms used in this privacy notice.

1. IMPORTANT INFORMATION AND WHO WE ARE
2. THE DATA WE COLLECT ABOUT YOU
3. HOW IS YOUR PERSONAL DATA COLLECTED
4. HOW WE USE YOUR PERSONAL DATA
5. DISCLOSURES OF YOUR PERSONAL DATA
6. INTERNATIONAL TRANSFERS
7. DATA SECURITY
8. DATA RETENTION
9. YOUR LEGAL RIGHTS
10. GLOSSARY
 
1.  IMPORTANT INFORMATION AND WHO WE ARE

PURPOSE OF THIS PRIVACY NOTICE

This privacy notice aims to give you information on how Amplified Clothing Ltd collects and processes your personal data through your use of this website, including any data you may provide through this website when you purchase a product or service or take part in a competition and when you interact with us in any of our retail stores.

This website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.

CONTROLLER

Amplified Clothing Ltd is the controller and responsible for your personal data (collectively referred to as ”Amplified Clothing Ltd”, “we”, “us” or “our” in this privacy notice).

We have appointed a Data Compliance Officer who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, please contact the Data Compliance Officer using the details set out below.

CONTACT DETAILS

Our full details are:

Full name of legal entity: Amplified Clothing Ltd

Email address: [email protected] Attn: DCO

Postal address: Amplified Clothing Ltd, Yard Road, Perthshire, PH10 6NW

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

CHANGES TO THE PRIVACY NOTICE AND YOUR DUTY TO INFORM US OF CHANGES

If we update this privacy notice we will publish changes on this page or, if we make a changes that we need to notify you about, we will attempt to share this with you via the contact details you have provided us with.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

THIRD-PARTY LINKS

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave this website, we encourage you to read the privacy notice of every website you visit.

2.  THE DATA WE COLLECT ABOUT YOU

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:
•       Identity Data includes [first name, maiden name, last name, username or similar identifier,
        marital status, title, date of birth and gender].
•       Contact Data includes [billing address, delivery address, email address and telephone numbers].
•       Financial Data includes [bank account and payment card details].
•       Transaction Data includes [details about payments to and from you and other details of products
         and services you have purchased from us].
•       Technical Data includes [internet protocol (IP) address, your login data, browser type and
         version, time zone setting and location, browser plug-in types and versions, operating system
         and platform and other technology on the devices you use to access this website]. See our cookie policy for more details about technical data we may process.
•       Profile Data includes [your username and password, purchases or orders made by you, your
         interests, preferences, feedback and survey responses].
•       Usage Data includes [information about how you use our website, products and services].
•       Marketing and Communications Data includes [your preferences in receiving marketing from us
        and our third parties and your communication preferences].

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

IF YOU FAIL TO PROVIDE PERSONAL DATA

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

3.  HOW IS YOUR PERSONAL DATA COLLECTED?  

We use different methods to collect data from and about you including through:
•       Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you
•       apply for our products or services;
•       create an account on our website;
•       subscribe to our service or publications;
•       request marketing to be sent to you;
•       enter a competition, promotion or survey;
•       give us some feedback;
•       Automated technologies or interactions. As you interact with this website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies; or
•       If you visit us at any of our store locations.  Please note that when you visit us in store you have the option to enter your information into tablets/mobile devices in store when you purchase goods from our stores. Third party vendors operate in some of our stores and it may be necessary to share personal data if you purchase goods and services available from them. Please note that we do not control the way third party vendors use your personal data.
 
4.  HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
•       Where we need to perform the contract we are about to enter into or have entered into with you.
•       Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
•       Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data. We may rely on consent to send you electronic direct marketing communicationsvia email or text message. You have the right to withdraw consent to marketing at any time by Contacting us at DCO [email protected]

PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA

We have set out below, a description of all the ways we use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please Contact us if you need details about the specific legal ground, we are relying on to process your personal data where more than one ground has been set out in the table below.
Purpose/Activity
 
Type of data
 
Lawful basis for processing including basis of legitimate interest
 
To register you as a new customer
 
(a) Identity
(b) Contact
 
Performance of a contract with you

To process and deliver your order including:

(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(c) Identity
(d) Contact
(e) Financial
(f) Transaction
(g) Marketing and Communications
(h) Performance of a contract with you
(i) Necessary for our legitimate interests (to recover debts due to us)

To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
(c) Identity
(d) Contact
(e) Profile
(f) Marketing and Communications
(g) Performance of a contract with you
(h) Necessary to comply with a legal obligation
(i) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
 
To enable you to partake in a prize draw, competition or complete a survey

(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Performance of a contract with you
(g) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
 
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
 
(a) Identity
(b) Contact
(c) Technical
(d) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(e) Necessary to comply with a legal obligation
 
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
 
(f) Identity
(g) Contact
(h) Profile
(i) Usage
(j) Marketing and Communications
(k) Technical
 
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
 
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
 
(a) Technical
(b) Usage
 
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
 
To make suggestions and recommendations to you about goods or services that may be of interest to you
 
(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
 
Necessary for our legitimate interests (to develop our products/services and grow our business)
 
MARKETING

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

PROMOTIONAL OFFERS FROM US

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased [goods or services] from us [or if you provided us with your details when you entered a competition or registered for a promotion] and, in each case, you have not opted out of receiving that marketing.

THIRD-PARTY MARKETING

We will get your express opt-in consent before we share your personal data with any company outside the Amplified Clothing Ltd group of companies for marketing purposes.

OPTING OUT

You can ask us or third parties to stop sending you marketing messages at any time by Contacting us at any time at DCO [email protected]

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions. 

CHANGE OF PURPOSE

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please Contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5.  DISCLOSURES OF YOUR PERSONAL DATA  

It  may be necessary  to share your personal data with other parties in the context of our legitimate business purposes as explained below.  

INTERNAL THIRD PARTIES

Other companies in the Amplified Clothing Ltd and who are based in the United Kingdom and provide IT and system administration services and undertake leadership reporting.

EXTERNAL THIRD PARTIES
•       Service providers who provide IT and system administration services.
•       Professional advisers including lawyers, bankers, auditors and insurers based in the United Kingdom who provide consultancy, banking, legal, insurance and accounting services.
•       HM Revenue & Customs, regulators and other authorities who require reporting of processing activities in certain circumstances.
•       Companies that assist us with data analysis, our marketing activities and customer surveys to improve customer experience.
•       Courier services and other delivery companies and those third parties that support with customer collection services.
•       Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6.  INTERNATIONAL TRANSFERS

We do not transfer your personal data outside the United Kingdom unless we need to do so for legitimate business purposes, such as to deliver goods to you. Where we do transfer your personal data outside the UK, we ensure that your data is protected and an appropriate legal mechanism for transfer is in place.

7.  DATA SECURITY  

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8.  DATA RETENTION

HOW LONG WILL YOU USE MY PERSONAL DATA FOR?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.
In some circumstances you can ask us to delete your data: see Request erasure below for further information.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

9.  YOUR LEGAL RIGHTS

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please click on the links below to find out more about these rights:
•       Request access to your personal data.
•       Request correction of your personal data.
•       Request erasure of your personal data.
•       Object to processing of your personal data.
•       Request restriction of processing your personal data.
•       Request transfer of your personal data.
•       Right to withdraw consent.
•       Right not to be subject to automated decision making and profiling.

If you wish to exercise any of the rights set out above, please Contact us at DCO [email protected]

NO FEE USUALLY REQUIRED

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

WHAT WE MAY NEED FROM YOU

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

TIME LIMIT TO RESPOND   

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.